BALAZS BOXING PRESS RELEASE
January 8, 2002
Contact: Diana M. Davis, Marketing Manager
BALAZS INC.
(610) 433-4515
Balazs Boxing the Grand Prize Supplier of
Buffy the Vampire Slayer National Radio Promotion
ALLENTOWN, PA; January 8, 2002 - Balazs Boxing was the exclusive prizing partner for a recent national radio promotion for the release of the television show, Buffy the Vampire Slayer, into syndication. Grand-Prize winners of the radio promotion received a Balazs prize package that included a freestanding punching bag, boxing gloves, hand wraps, and target mitts.
The Buffy the Vampire Slayer radio promotion aired on 30 of the top 45 Arbitron-rated markets and on two syndicated radio networks during the months of November and December. During each airing of the promotion, Balazs Inc. received an 8-10 second promotional spot.
The promotion secured significant airtime on key radio stations around the country and allowed Balazs to reach a prime segment of its target market-women, age 18 - 35.
The Buffy Grand Prize Package by Balazs can be seen at www.BoxingSource.com/Buffy
Balazs, Inc. sells its top-of the-line boxing stands, boxing rings and equipment to individuals and health clubs through its website www.BoxingSource.com and via authorized retailers throughout the world. Located in Allentown, PA, Balazs has become the leader in commercial-grade boxing equipment, with customers in over 100 countries. Call (888) 466-6765 or visit www.BoxingSource.com for more information.
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